Award winning British vehicle graphic designers, Joyce Design are responsible for putting the RAF Car Racing Team at the forefront visually not only on track, but also on the road and behind the scenes with our custom wrapped cars, trailers and tool boxes as well as producing all our partner branding for the cars each season.
The RAF team’s design uplift took flight in 2019 at Autosport International when Joyce Design ‘live’ wrapped the first BMW 116 as part of the RAF Engineering live race car build public engagement. Given creative freedom and inspired by WW2 aircraft nose art, Joyce Design unveiled their iconic design with exceptional skill and quality assurance.
To quote from their website, Joyce’s creative designers “…know no limit. The impossible is always achievable, it may just take a little longer!”
RAF Car Racing Team Competition Secretary, Chris Slator reflects on the partner relationship, “The time, cost and skills involved in the creativity, studio time, production and application of vehicle wrapping is significant and to be able to partner with a team like Joyce Design has been invaluable. Superb graphics combined with quality products enables us to have consistency of branding across the whole team and a presence whilst on the road travelling to and from circuit, training and public engagement events. It enables us to offer mutually beneficial sponsorship/partner packages with supporters able to feature in car livery.”
Joyce’s support to the RAF team continues to flourish at the up-coming Race of Remembrance event at Anglesey, where they will provide partner stickers for the cars and extend the RAF Car Racing Team’s ‘on event’ public visual impact with garage branding.
Just as brand image consistency is vital for commercial business, its impact is also hugely valuable in public awareness, interaction and recruitment. The RAF team’s visual impact grows with every event on and off track and thanks to this external support from Joyce Design, they’re able to motivate enthusiasm for further support both externally and internally with personnel wanting to get involved.
“It is a privilege to be involved with the RAF Car Racing Team, whose professionalism is second to none. As with any other commercial business, we needed to understand what they were trying to achieve with the graphics to present a creative that complimented their branding and range of services, and which could be applied across the board to maximise brand visual impact. Whether we work for motor manufacturers, BTCC race teams, Clubman cars or trade fleet vehicles, the same amount of details is applied to the task.”
For more information on their services or to access the talents of Joyce Design, visit their website here.